Video | jefff – The Fire

Screenshot from YouTube

Jeff Clark—better known as jefff (with, yes—count ’em—three f’s)—is all about the groove with his latest single, ‘The Fire’. It’s a feel-good, invigorating reggae composition that’s set to light the soul with its danceable rhythm and refreshing message. In a time where life seems as uncertain and alien as it does for as many of us as it does, a little dash of family-friendly funk and fun offers a cleansing release from pent-up stress. Its accompanying music video showcases jefff getting down and enjoying an all-day beach outing with family and friends—something that we can all, hopefully, return to before long.

‘The Fire’ is featured on jefff’s upcoming album, My Last CD, due out on 20 November via Conch Town.

Words by: Jonathan Frahm