Jeff Clark—better known as jefff (with, yes—count ’em—three f’s)—is all about the groove with his latest single, ‘The Fire’. It’s a feel-good, invigorating reggae composition that’s set to light the soul with its danceable rhythm and refreshing message. In a time where life seems as uncertain and alien as it does for as many of us as it does, a little dash of family-friendly funk and fun offers a cleansing release from pent-up stress. Its accompanying music video showcases jefff getting down and enjoying an all-day beach outing with family and friends—something that we can all, hopefully, return to before long.
Words by: Jonathan Frahm